Designing My Logo... Step By Step

Here is how i designed my logo step by step.
I used Photoshop Premiere Elements to create my logo.
RGB(Red Green Blue) Colors for my logo are :
Red-  R 164
         G- 21
         B- 27
Black- R-0
           G- 0
           B-0
White- R-255
            G-255
            B-255






Introduction -Assignment Brief

Chidrens TV Drama


A selection of materials related to an original childrens TV drama to include:
  • Title sequence for the drama
  • The Front Cover of a magazine for the series.
  • A DVD Cover for the series.
Deadline :- 15th  December 2011

Research - Examples of Children's TV Drama

Examples of Childrens TV Drama from the late 70's onwards


Grange Hill 
created by Phil Redmond in 1978
Was based in a fictional comprehensive school of Grange Hill.
It followed the lives of students in daily lives and followed their progress through school.
The Last episode of Grange Hill was broadcast on the 15th September 2008... it had been running for 30 years and became one of the longest running TV programme's in British Television.
It was broadcast on cbbc on bbc 1 and bbc 2 during afterschool hours.


An example of the 1978 titles of Grange Hill


^ The first opening titles used by grange hill in 1978, based on a comic strip.
An example of 2004 titles.


^ A more recent clip, the titles have changed to show the audience as being a player in a video game moving through the school.
An example of the 2008 titles




^The final titles used by grange hill use cartoon images and have taken a similar approach to the 1978 titles.




Tracy Beaker
Based on the book written by Jaqueline Wilson
Ran for five series on Cbbc- from 2002-2006
Follows a 10 year old girl who is placed in a childrens home.


Example of Tracy Beaker Titles - 2006


^ An example of Tracy Beaker Opening Titles




Byker Grove
created by Adele Rose in 1989
Byker grove was broadcast until 2006
It was shown on cbbc on bbc 1 and bbc 2 during afterschool hours.
Byker Grove was based on a fictional youth club set in Newcastle.

Research- Questionnaire 1- First Ideas

Questionnaire

  1. Age

6-8      9-11    12-13  14+

  1. Gender:

Male    Female

  1. What is your favourite Children’s TV Programme? (Choose from below or write your own)

Grange Hill                                         Sarah Jane Adventures                   
Byker Grove                                       Young Dracula
Tracy Beaker                                     Dani’s House

                                                                                                           


  1. What characteristics do you like your main characters to have? (Choose from below or write your own) Pick 2

Funny                          Bubbly                       Likable
Intelligent                    Shy                              Mean
Loud                           Creative                     Nice                                       
Quiet                           Bossy

                                                                                                                                   

                                                                                                                                   

  1. Where is your ideal setting(s) for a children’s TV drama?(Choose from below or write your own) Pick 1

School                                    Youth Club                 
House                                     Beach
Town                                       Field

           
  1. What problems/issues do you want your main characters to deal with? (Choose from below )

Bullying                                   Home Worries                      
School                                    Divorce
Friends                                   Relationships



                                                                                                                                   

Research- Questionnaire 1- Results

I asked 20 children between the ages of 9-14. I asked 8 Boys and 12 Girls. I asked this particular group of children because they fit to my target audience





Favorite TV Show-

This chart tells me that Tracy Beaker and Young Dracula are the two most popular TV Programmes. Also it tells me that Byker Grove is not the favorite.

When I create my Children's Drama I know that School Based Drama's which focus on a large collective of characters aren't as popular as ones which focus on one or two main characters.
   
  

  




Characteristics of Characters

 This chart tells me that the most popular characteristics that appeal to those i questioned were Likable, Nice Funny Loud Bubbly.

When creating my characters i hope to be able to incorporate these ideas.


Problems/ Issues faced by characters

This chart shows me that the 3 main issues that my target audience want the main characters to face are Bullying, Issues with school and issues with friends, I believe these are the most popular because they are more common issues to relate to. 

I hope to be able to incorporate some of these ideas into my plot as i believe that my target audience will be more likely to enjoy my drama if i include issues that many of them will have or will face in the future.




Location / Setting

This chart shows me that the two most popular locations are School and the Town. When creating my drama i will try to set my plot in one or both of these locations, I might also use a house as a setting also, although this did not receive such a positive reaction as the other two locations.














When I am producing my Childrens Drama I will incorporate similar ideas to the one that my target audience favored in this case similar to Tracey beaker; live action focusing on one or two main characters and following a continuous story, I have chosen to do this as according to this questionnaire it is the most positive way of marketing my new drama to my target audience.

Research- Trends of Children's TV Drama's


Using Broadcasters' Audience Research Board (BARB)
I have produced some research showing the trends of ratings from Children's TV Drama similar to the style that my target audience favored ranging from 2004 - 2008


Using the ratings for CBBC,I have highlighted when A Childrens TV drama similar to the one I aim to create appears in the top 10.

Tracy Beaker & Big Kids - Children's TV Drama Highest Ratings W/E 25th Jan 2004


Tracy Beaker takes top 7 spaces in highest ratings - W/E 30th Jan 2005

Tracy Beaker in top 10. (Mortified also a children's TV Drama is in the top 10 however this is an Australian Drama.) W/E 27th Jan 2008







This evidence shows me that Tracy Beaker which is a children's TV drama is in the top 10 from 2004- 2008, this is useful to me as when i create my TV drama i can see that having a central character/ Characters that the series focus' on is a key aspect. Also this shows that children enjoy to watch programmes with issues they can relate too, this evidence backs up the information I received from my questionnaire.

Also I have been investigating which channel my children's TV drama would be best broadcast on. I looked at CBBC and CITV, below are my results from BARB. This shows me that CBBC would be a better choice of channel as children's TV Drama's already have a good audience (for example Tracy Beaker is No.1) however it might be an innovative idea to broadcast onto CITV as it has a less competition from other drama of this kind as many of the programmes shown are animation.


Using the table below you can also see that CBBC's number 1 has 433,000 views where as CITV's top spot only has 208,000. This will also be a major factor in my choice of which channel to broadcast on.
















Plot



The plot of my children’s TV drama follows two girls Amy who is a 16 year old school girl and Katy her imaginary best friend. Katy was created by Amy after a severe day of being tormented by school bullies, feeling alone Amy brought back her old imaginary best friend as she felt she was the only true one who understands her.
Amy is the only one who can see    Katy, and no one else knows of Katy’s existence. The audience is often shown Katy and Amy together but Katy soon seemingly disappears in the presence of others, this is to show she’s in Amy’s mind.

 The season would follow Amy battling things many teenagers go through bullying, first love, broken hearts, struggling at school. All the while being supported by her best, but imaginary friend Katy.
As the season goes on Amy begins to see she doesn’t need katy as much as she used to as she starts to make new friends and discovers herself.

Treatment


In the title sequence we feature two main characters Amy and Katy. First we are shown two close up shots one of their feet and one of a hand playing with the grass. These are enigmatic shots.
Our next shot is of our two characters laughing; this would be of a mid shot from above. This is how our characters are introduced to the audience.

We (as the audience) then proceed to follow the two girls in several different locations walking through a field a playground and at school etc.
           
            In many of the shots we shall see both of the girls then something or someone will block the camera, when we return or the block has moved we shall be left with only one character (Amy) to show that Katy is in Amy’s mind only.

Script First Draft

Children’s TV Drama
Play Ground Games


1.

Shot of feet
Shot of Hand playing with grass


Camera From Above

Amy is talking to Katy
Katy Points at cloud
Katy Laughs and points at another


P.O.V
Shot of clouds

LONG SHOT
Two girls walking across a field. Amy’s in front. Katy is dragging behind. Amy turns round and Katy is gone.

2.

M/S
Amy and Katy at the bus stop.

C/U
Shot of shoes

Track
shoes walking in

M/S
other people Barge past Amy and she drops her folders/books.

C/u
Laughing as they walk away.

M/S
Amy bends down to pick books and is joined by Katy.
Katy Mouths “Jerks”
3.
M/S
Amy is sitting on the chairs with Katy reading a magazine and laughing with Katy
Camera is blocked by passer by.
Shot of Amy Sitting on her own.

C/U
Amy looking lost

Amy looks around.

4.

L/S
Amy and Katy swinging on swings Laughing

Pan
Follows Amy’s crush to the swings.

Boy runs over chasing football (Blocks Katy from view)

O/S.

Amy swinging and boy looking at her


M/S
boy with friends behind

M/s

Boy runs back to his friends

Shot of Amy left on her own.

Amy grabs bag and runs away

PAN
Follows Amy running away.

5.

L/S

Amy and Katy spinning

POV.

Amy Laughing.

Shot of Katy

Katy laughing

L/S
Amy lets go and both girls spin away.
PAN.
Follows Amy

M/S

Amy sits on the grass

M.O.A

Amy sits on sofa next to Katy. Laughing











Shot List For My Opening Sequence (Original)


1.      C/U Amy & Katy’s feet
2.      C/U Hand Playing With Grass
3.      M/S Amy & Katy Laughing
4.      P.O.V Clouds
5.      L/S Girls Walking Across Field
6.      C/U Amy Pulling Off Petals
7.      P.O.V Amy Turns Around (Katy’s Gone)
8.      M/S  Amy & Katy At Bus Stop
9.      C/U Shoes Walking (Tracking)
10. L/S Group Barge Past Amy
11. P.O.V Looks down then to people laughing
12. M/S Books, Amy Bend Down (Katy Appears)
13. C/U Katy Mimes “Jerks”
14. M/s Amy Reading Magazine To Katy ( Who’s laughing)
15. Person Walks in front of camera.
16. M/S Amy on her own
17. C/U Amy looking lost
18. L/S Katy and Amy swinging.
18a. M/S of girls swinging (Right of Amy)
19. Pan  Amy’s Crush running overt to fetch ball
20. O/S shot Amy on swing (Katy’s blocked)
21. M/S Crush’s Face (Looking at Amy. Friends in background)
22. M/S Boy runs off/ Amy on her own.
23. M/S Amy grabs her bag and runs away
24. Pan Follows her
25. L/S Amy and Katy spinning
26. P.O.V (Handheld) Amy’s face Laughing
27. P.O.V (Handheld) Katy’s face Laughing
28.  L/S Pan Girls let go of hands, pan follows Amy off
29.  M/S Amy Sits down (On Grass)
30. M/S / M.O.A Amy sits down on Sofa (Next to Katy)

Equipment List, Requirement List & Props

Equipment List
  • Camera
  • Tripod
  • Camera Kit
  • Batteries
  • Clapper Board
  • Chalk
  • Tascam



Requirement/Props
  • Bubbles
  • Flower
  • Bag
  • Books/Folders
  • Magazine
  • Football


My First Edit Of My Title Sequence.



Here is my  First Edit of my Title Sequence

Research- Questionnaire 2 - Review of First Draft

Questionnaire 2
(To be completed after watching first draft of Playground Games)


1.       Did you understand the plot of the show after watching the title sequence? If no why?

Yes / No
                                                                                                                                               

                                                                                                                                               

                                                                                                                                               

2.       What emotions did this video make you feel? Give examples of what parts made you feel this way?

                                                                                                                                               

                                                                                                                                               

                                                                                                                                               

3.       Do you think that the soundtrack was in keeping with the theme of the show? Why?


                                                                                                                                               

                                                                                                                                               

                                                                                                                                               


4.       If you could change one thing on this title sequence what would it be? Why?

                                                                                                                                               

                                                                                                                                               

                                                                                                                                               

Research- Questionnaire 2 - Review of First Draft- Results

I asked 20 people between the ages of 9 and 14. I asked 8 boys and 12 girls, I chose this particular age group as this is my target audience. These children were also the same as I questioned in my first questionnaire, the purpose of this questionnaire was to see how these children responded to my title sequence which was created using there ideas from Questionnaire 1.


           


This Chart shows that 11 people understood what the plot of the show was from the title sequence, this means that 9 people were unsure of what the plot was. Some of the reasons I received for why this was are below.
Person A) No I didn't understand the plot of the show because we aren't told much about each of the characters, and I found it confusing when she kept disappearing.


Person B) I was unsure why she vanished, I thought she was a ghost.




  This second chart shows how my title sequence affected my audience and what emotions it made them feel.
8 out of the 20 people I questioned said it  made them feel Happy, 3 out of the 20 said it made them feel sad. These are the two emotions I was aiming to capture from my audience as this is how I feel Amy and Katy's story makes you feel, when they're together it makes you happy as they are happy and enjoying themselves but when apart and Amy is alone you (as the audience) are left feeling sad and lonely.
      An anomaly became apparent as 6 out of the 20 of my audience said they felt "interested" I believe they mean they felt engaged and wanted to know the next part of the story although interested itself may not be considered an emotion such as anger happiness etc.
Examples of some of the moments of that made them feel these particular emotions were:

Person C) When Amy was left on her own, it makes you feel sad as you can imagine she's very lonely as she's lost her best friend.


Person D) When they are swinging and laughing you feel happy as you can see by there expressions that they're enjoying themselves and you can relate to this.





















This chart shows that 12 of the 20 people thought that the soundtrack was in keeping with the theme of the show which says that 8 people believed that it wasn't . The purpose of the soundtrack/ theme tune in my title sequence was to make the audience feel the emotion that the characters portray.

Reasons/ Comments of why 

Person E) I didn't think the music was in keeping with the theme because it's too sad and it would be better if it was a more upbeat tune.

Person F) I enjoyed the theme song and thought it went well it goes well with  both the happy and sad moments of the programme .



Question 4 asks what things would my audience change and the reasons why. Here are there responses.




Person D)  I would change the colour when Amy is alone to black and white or change it so it isn't as bright as this would show more sadness.


Person A)  I would make the plot easier to understand by instead of Katy just disappearing  she fades slightly so it shows she's invisible but the audience can still see her.


Person F)  I would have the names of the actors during the title sequence e.g Amy- Melissa Down.




Evaluation


  These results have shown me that in the future I need to establish the plot of my title sequence more clearly as some of those I questioned were unsure. However I do feel that I have served the purpose of my title sequence as many of my audience stated that they were interested in what was going happen next therefore this tells me that I succeeded in my task to keep the attention of my audience.
   In the future would maybe try to change the colour when Amy is alone to a dull or a b/w to show that Katy brightens up her world. This will show that she is happy when Katy is around.